Running successful online rugs for sale business is more than just creating a website and listing your products. A key aspect to ensure online business success is marketing. Marketing an online business is different as compared to a brick-and-mortar business and you will need to implement certain strategies. As an owner of an online Persian rug selling business, you can use email campaigns, search engines, digital content, social media, etc. to attract target audience and boost your sales.
Following are some top strategies for marketing Persian rugs online:
Social Media Marketing
Contractors, publishers, brands, and growing business all launch pages on social media platforms to connect with their target audience and post relevant content. As an online Persian rug selling business, you can also take advantage of social media marketing. However, keep in mind that your campaigns might look a little different. Not to mention not all social media platforms are a good fit for rugs for sale business. To maximize your social media marketing efforts, it is recommended that you choose Instagram and Pinterest. These two platforms will allow you to post high-quality product photography and expand the reach of your products beyond your online store.
Write Relevant Blog Posts
Since you manage an online Persian rug selling store, writing blog posts such as ‘how to buy a quality Persian rug’ can attract anyone interested in buying such products. As visitors become more engaged, create posts that will encourage them to buy your rugs. Talk to your marketing consultant for blog post ideas to boost traffic to your website.
Add a FAQ Section on Your Site
If your customers are asking questions relevant to your rugs, then it would be a good idea to answer them yourself. To do this, it is recommended that you create a FAQ page on your website with answers to long-tail, high volume keyword searches to get traffic to your website. In this way, you will build both traffic and authority – two key components of a successful online store.
Put Product-Related Videos on YouTube
If you are looking for a captive, massive audience, YouTube is the answer. Determine your topics by using highly searched keyword terms, then share videos that are helpful to your audience and relevant to your products.
Create Guest Posts for External Websites
You can boost visibility of your products and your online store with guest posts. In this way, you will also get more domain authority for your online Persian rug selling site, hence telling search engines that your site is reliable. To maximize this marketing strategy, search for sites that rank for keywords related to Persian rugs.
Sometimes, you won’t even need to create an entire guest post. If an external website already has a relevant post, offer to expand on it by adding extra context, like an infographic or a video with a link to your website.
In conclusion, as an online Persian rug store owner, you have many marketing tools at your disposal. Hire the help of an experienced marketing consultant to use inbound and digital marketing so that you can create campaigns that are designed to help your business attract customers, boost sales, and grow better.